What is it?
The Outlet Effect involves creating a dedicated “outlet” to sell old or out of season stock without damaging your main brand.
Why does it work?
It works because the concept of an “outlet” is understood and in no way interferes with the main perception of a brand. Rather than mixing outdated lines with current lines, the outlet can appeal to those on a tighter budget who want to buy but perhaps can’t afford your full price offering.
How can you use it?
If you supply physical products and have to liquidate older or out of season stock, could you create a physical store or a website that is an “outlet” version of your main brand?
Like this kind of stuff? Want more?
100 Ways To Sell More.
100 ways to sell more, looking at your mindset, client, offering and marketing.
In the book we cover:
✅ Mindset – Change your approach to selling to change your result.
✅ Client – Who is your ideal client and where can you find them?
✅ Offering – How to tweak your offering to make it more attractive.
✅ Marketing – Psychological and science-backed ways to seize and convert more attention.
Everything in the book works and is backed by psychology, science, common sense and our own testing.