Practical Sales Training™ > How To Get Attention > Industry Awards
What is it?
Industry Awards are a positioning tool where you run the awards yourself.
You create the categories, judge the entries and present the winners.
This places you at the centre of the industry and makes you the authority.
How does it work?
Industry Awards work because people follow whoever sets the standard.
Control
You decide what good looks like, so people look to you for guidance.
Credibility
Every entrant and winner shares your badge, which promotes your brand.
Social proof
Running the awards makes you the expert and the leader in the space.
How can you use it?
• Create yearly awards that define industry standards
• Use categories to shape how people think about quality
• Give winners and finalists badges they can display
• Publish winners on your website for authority and SEO
• Use nominations as a way to start new sales conversations
• Offer feedback sessions to entrants as a paid service
• Run a simple online ceremony to build community
Example
Favikon are a great example of this – they rank social media influencers on Linkedin.
See also
