Privacy Policy
Last updated: 10 August 2026
Clear Sales Message™ respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how New Thinking Ltd, trading as Clear Sales Message™ and What To Say To Sell™ (“we”, “us” or “our”) collects, uses and protects personal information when you interact with our websites, products and services.
1. Information We Collect
We may collect personal information that you provide directly to us, including:
- Your name
- Your email address
- Your telephone number
- Your company or business name
- Your job title or role
- Information you provide when making an enquiry
- Information you provide when purchasing or using our products or services
- Information contained in communications between you and us
You may provide this information when you:
- Contact us
- Complete a form
- Request information
- Register for training, webinars or resources
- Join an email list
- Purchase a product or service
- Work with us as a client
- Request support
- Communicate with us by email or other means
Our websites and the third-party services we use may also automatically collect technical information such as your IP address, browser type, device information, pages visited and interactions with our websites.
2. How We Use Your Information
We may use your personal information to:
- Respond to enquiries
- Provide information you have requested
- Provide our products and services
- Deliver training, webinars and resources
- Communicate with prospective and existing clients
- Manage our relationship with clients
- Provide customer support
- Process and administer purchases
- Send relevant marketing communications where we have an appropriate lawful basis to do so
- Improve our websites, products, services and marketing
- Understand how people interact with our websites and communications
- Measure the effectiveness of our marketing and advertising
- Maintain appropriate business and financial records
- Comply with legal and regulatory requirements
3. Our Lawful Basis for Processing
Under UK data protection law, we must have a lawful basis for processing personal information.
Depending on the circumstances, we may process your information because:
- You have given us your consent
- Processing is necessary to take steps at your request before entering into a contract
- Processing is necessary to provide a product or service you have purchased
- We have a legitimate business interest in communicating with customers, clients and prospective customers where that interest does not override your rights
- Processing is necessary to comply with a legal obligation
Where we rely on consent, you can withdraw your consent at any time.
4. Client and Enquiry Information
If you enquire about or purchase Clear Sales Message™ services, we may collect information necessary to understand your business, requirements and objectives.
This may include information about your:
- Business
- Products and services
- Customers
- Sales and marketing activities
- Commercial objectives
- Existing messaging and communications
We use this information for purposes including assessing enquiries, preparing proposals, delivering our services and communicating with you during and after a project.
You should avoid providing personal information about other individuals unless it is reasonably necessary and you are entitled to provide it to us.
5. Email Marketing
We may send you marketing communications relating to Clear Sales Message™, What To Say To Sell™ and related products, services, training, resources and content where permitted by law.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link included in our emails.
You can also contact [email protected] and ask to be removed from our marketing communications.
Unsubscribing from marketing communications does not prevent us from sending essential communications relating to an enquiry, contract, product or service.
6. Cookies and Tracking Technologies
Our websites may use cookies, pixels, tags and similar technologies.
These may be used to:
- Make our websites function correctly
- Understand how visitors use our websites
- Measure website performance
- Measure the effectiveness of advertising and marketing
- Understand where visitors come from
- Measure enquiries, registrations and other conversions
- Improve our websites and user experience
- Support relevant advertising and retargeting where permitted
More information is available in our Cookie Policy.
7. Third-Party Service Providers
We use third-party providers to help operate our business, websites, marketing and services.
These may include providers used for:
- Website hosting
- Landing pages
- Email marketing
- Payment processing
- Online course delivery
- Video hosting
- Analytics
- Advertising
- Forms and data collection
- Scheduling and appointments
- Business administration
These providers may process personal information on our behalf or, in some circumstances, as independent data controllers.
We only share personal information where reasonably necessary for the relevant purpose or where we are legally required to do so.
8. Payment Information
Where you purchase a product or service, payments may be processed by third-party payment providers.
We do not necessarily receive or store your complete payment card details. Payment providers process payment information in accordance with their own privacy policies and security procedures.
We may retain information relating to transactions where necessary for accounting, taxation, contractual and legal purposes.
9. International Data Transfers
Some of the third-party services we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place as required by applicable data protection law.
10. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
The appropriate retention period depends on the nature of the information and why we hold it.
We may retain certain information for longer where necessary for contractual, accounting, taxation, legal or regulatory purposes.
Where you unsubscribe from marketing, we may retain limited information necessary to record and respect your request not to receive further marketing communications.
11. Keeping Your Information Secure
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
12. Your Data Protection Rights
Depending on the circumstances, UK data protection law gives you rights including the right to:
- Ask for a copy of the personal information we hold about you
- Ask us to correct inaccurate or incomplete information
- Ask us to delete your personal information
- Ask us to restrict how your information is used
- Object to certain uses of your information
- Withdraw consent where we rely on consent
- Ask for certain information to be transferred to you or another organisation
To exercise any of these rights, contact:
You also have the right to complain to the UK Information Commissioner’s Office (ICO) if you believe your personal information has not been handled correctly.
13. Children
Clear Sales Message™ and What To Say To Sell™ are intended for business and professional users and are not designed for children.
We do not knowingly collect personal information from children.
14. Links to Other Websites
Our websites may contain links to third-party websites and services.
We are not responsible for the privacy practices of third-party websites. We recommend reviewing their privacy information before providing personal information to them.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, websites, services, technology or legal requirements.
The latest version will be published on our website with the date it was last updated.
16. Contact Us
If you have questions about this Privacy Policy, want to exercise your data protection rights or want to know more about how your information is used, please contact:
New Thinking Ltd
Trading as Clear Sales Message™ and What To Say To Sell™
Email: [email protected]