Episode 1077: Don’t chase them, replace them
Chasing a buyer might feel like effort, but it usually just makes you look desperate. And desperation pushes people away, not towards you.
Chasing people makes you look desperate
It doesn’t matter how you dress it up. Being aggressive with follow-ups, adding pressure, pushing for a decision, using false urgency, all of it signals the same thing to a buyer. You’re desperate to hit your target.
People pick up on that, even when it’s never said out loud. And once someone senses desperation, a quiet thought follows. If they’re chasing this hard, maybe nobody else is buying. Maybe it doesn’t actually work.
With or without you energy
The alternative is simple. Put your offer out there clearly. Explain what it does and how it could help. Ask what the buyer thinks. Then stop. Let them stay in charge of the decision instead of trying to drag them towards one.
This is what “with or without you energy” looks like in practice. You’re not chasing. You’re not pushing. You’re simply present, confident, and completely fine either way.
Don’t chase them. Replace them
Six missed calls in ten minutes doesn’t make someone more likely to answer. It makes them wonder why you’re calling that much. The same logic applies to every follow-up, every check-in, every nudge for a decision.
The more pressure you apply, the more it can push people away rather than pull them in. It’s an odd truth about sales, but chasing harder often gets you further from the sale, not closer to it.
Where in your own process are you currently chasing instead of replacing?
Take Action
Look at how you currently follow up with an undecided buyer. Notice anywhere you’re adding pressure, urgency, or repeated contact without new value. Replace that pressure with with or without you energy, state your offer clearly once, and let them decide.
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