Clear Sales Message™ https://validator.w3.org/feed/docs/rss2.html Not sure what to say to sell? This is for you… Bad Mouth Effect Aphorism The One Stop Shop Effect The All In One Effect Protective Domains Contact Security Exit Through The Gift Shop Seasonality Exit Intent Cold Visit One Time Offer The Calculator Effect Repeat Diminisher The Small Print Effect The Too Good To Be True Effect Click Count Time Investment The Coat of Arms Effect Question Context Rollover Credit “Ideal for” Statement The Hard To Leave Effect Unspoken Motivation The Uniform Effect Success Metric Phone Number Words QRM The Callback Effect Size Expectation Speech Marks The Meme Effect Hold Music Opening Hours First Time Fix Safety Net Check Communication Preference Code of Conduct Portmanteau Affordance The Four Basic Drivers Price Trickery Resolution Loyalty Exposure Time Negative Advantage Adjective Effect Named Behaviour Default Action Seal of Approval TL;DR