Clear Sales Message™ https://validator.w3.org/feed/docs/rss2.html Self Liquidating Offer Reverse Selling Invisible Costs Attack Marketing Recognise the bias By the time you read this.. The Won’t Happen To Me Effect Passive Language Recomplicate Machine Gun Questioning Dummy Data Bad Translation Episode 1064: Your Biggest Competitor Is Doing Nothing Episode 1065: Why Bundling Could Be Costing You Sales Problem Cause Search Phrase Top 10 Effect Useful Tool Effect Kerning Sneaky Upsell Additional user effect Protect Your Investment The No Follow Up Close Not sure what to say to sell? This is for you… Usage List Weekly Sales Message Black and White Effect Unsubscribe Suggestion The “nice to have” objection Unsubscribe Check No Credit Card Required Green Discount Negative Promotion The P.S Effect Client Shield Client Flow Systems Proof Fake Hope Diversion Sandboxing Client Showcase Logo Meaning Big Client Risk Return On Investment Decision Made For You The “Anything/Anyone” Problem Above the Fold Lead Source Clear Sales Message™ Test Why Click Line Mirror Principle