Clear Sales Message™ https://validator.w3.org/feed/docs/rss2.html Bad Translation Episode 1064: Your Biggest Competitor Is Doing Nothing Episode 1065: Why Bundling Could Be Costing You Sales Problem Cause Search Phrase Top 10 Effect Useful Tool Effect Kerning Sneaky Upsell Additional user effect Protect Your Investment The No Follow Up Close Not sure what to say to sell? This is for you… Client Shield Mirror Principle Weekly Sales Message Black and White Effect Big Client Risk Unsubscribe Suggestion Return On Investment Decision Made For You Above the Fold The “nice to have” objection No Credit Card Required Negative Promotion Client Flow Fake Hope Diversion Sandboxing Client Showcase Logo Meaning Lead Source Unsubscribe Check Clear Sales Message™ Test Why Click Line Hidden Problem Named Problem Effect Rotating Message Green Discount The Defensive Model The Granularity Problem The Durability Effect Residual Value The Timeline Effect The P.S Effect The Hidden Choice The X Factor The “Anything/Anyone” Problem Buyer Guide Contact Window Systems Proof