Understand Your Buyer > How To Lose The Sale > The Osborne Effect
What is it?
The Osborne Effect occurs when you promote an upcoming product or offering which then causes buyers to not buy your current offering and wait.
Why does it work?
It works because we always want to have the best, latest things and it would seem counter-intuitive to buy now when we know something better is just around the corner.
How can you use it?
To avoid the Osborne Effect requires you to only promote new products or offerings when you are prepared for sales of the current offering to phase out, or when there is a much shorter timeframe before launch.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.