Practical Sales Training™ > How To Convert > Unpricematchable
What is it?
Unpricematchable is the idea of shaping your offer so it cannot be compared like-for-like with anyone else. Instead of looking like another standard package that buyers can shop around and beat you down on, you build in elements that are unique to you, unique to them, or unique to how you deliver. The more specific, tailored and different your offer becomes, the harder it is for a competitor to say, “We can price match that.”
How does it work?
Most buyers try to reduce what you do to a simple comparison: same service, same features, lowest price wins. That is how you get treated like a commodity.
When you make your offer unpricematchable, you break that pattern. You add things that competitors do not offer, cannot offer, or have not thought to offer. You tailor the package to the client, you bring in proprietary tools or frameworks, and you bundle value in ways that feel rich and integrated rather than generic.
The result is that the buyer stops asking, “Who is cheapest?” and starts asking, “Who is actually giving us the most value and the best fit?” At that point, price becomes one factor, not the only factor.
How can you use it?
Use this four step process to make your offer unpricematchable.
1. Make it unique to them
Tailor or personalise the offer so it only works for that client, making it hard to compare.
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Custom-fit service: “We built this around your exact goals, tools and team. No two clients get the same version.”
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Client-branded assets: “This is white labelled in your brand, no one else has this.”
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Usage-based pricing: “You only pay for what you use, and your usage profile is totally unique.”
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Exclusivity clause: “We only work with one [industry/region/vertical] per area, that means you get our full attention.”
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2. Make it unique to you
Offer things that only your business can provide.
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Proprietary tools or frameworks: “We use our Clear Sales Message methodology, no one else has this.”
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Internal tech or automation: “Our Smart-Training AI platform personalises learning automatically, others cannot match that.”
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Proven track record: “We have done this 143 times with a 97% success rate, that is not available off the shelf.”
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Hybrid skillsets: “We combine branding, automation and conversion strategy in one, no need to hire 3 separate agencies.”
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3. Bundle value in ways others don’t
Make your offer a stack of useful components that feel rich and integrated.
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Done-for-you assets: “We include ready-to-send emails, scripts, templates, calculators, it is all built in.”
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Ongoing support or reviews: “We do not walk away, you get quarterly reviews for a year.”
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Training included: “Every client gets internal training so your team can own the results too.”
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Lifetime access or guarantees: “One payment and it is yours forever, including future updates.”
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4. Add unfair advantages
Lean into anything the competition will not or cannot offer.
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Speed: “You will be live in 3 days, not 3 months.”
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Access: “You get direct WhatsApp access to the founder.”
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Results assurance: “If this does not work, we will work for free until it does.”
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Relationship-based: “We have worked with people in your exact position, so we can fast track this.”
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When you build offers this way, it becomes almost impossible for a competitor to line your proposal up next to theirs and simply undercut the price. You are no longer just another option. You are the unpricematchable option.
See also
