What To Say To Sell™ Privacy Policy

Privacy Policy

Last updated: 10 August 2026

What To Say To Sell™ respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains what information we collect, why we collect it, how we use it, and the rights you have in relation to your personal information.

1. Information We Collect

When you interact with What To Say To Sell™, we may collect personal information that you provide to us, including:

  • Your name
  • Your email address

You may provide this information when you:

  • Register for a webinar or training
  • Join an email list
  • Complete a form
  • Purchase or access a product or service
  • Contact us directly
  • Request information or support

Our websites and the third-party services we use may also automatically collect technical information such as your IP address, browser type, device information, pages visited and interactions with our websites.

2. How We Use Your Information

We may use your personal information to:

  • Provide the information, training, products or services you have requested
  • Send you access details for webinars, training or other resources
  • Communicate with you about What To Say To Sell™
  • Send relevant marketing emails where we have an appropriate lawful basis to do so
  • Provide customer support
  • Improve our websites, training, products, services and marketing
  • Understand how people interact with our websites and communications
  • Comply with legal and regulatory requirements

3. Our Lawful Basis for Processing

Under UK data protection law, we must have a lawful basis for processing your personal information.

Depending on the circumstances, we may process your information because:

  • You have given us your consent
  • Processing is necessary to provide a product or service you have requested or purchased
  • We have a legitimate business interest in communicating with customers and prospective customers, where that interest does not override your rights
  • We are required to process information to comply with a legal obligation

Where we rely on consent, you can withdraw your consent at any time.

4. Email Marketing

If you receive marketing emails from What To Say To Sell™, you can unsubscribe at any time by clicking the unsubscribe link included in our emails.

You can also contact us at [email protected] and ask to be removed from our marketing communications.

Unsubscribing from marketing communications does not necessarily prevent us from sending essential communications relating to a product or service you have purchased.

5. Cookies and Tracking Technologies

Our websites and the services we use may use cookies, pixels and similar technologies.

These technologies may be used to:

  • Make our websites function correctly
  • Understand how visitors use our websites
  • Measure the effectiveness of advertising and marketing
  • Remember preferences
  • Improve our website and user experience

Some of these technologies may be provided by third-party platforms used for website hosting, analytics, advertising, video hosting, email marketing or delivery of our products and services.

Where required by law, we will request consent before using non-essential cookies or tracking technologies.

6. Third-Party Service Providers

We may use trusted third-party providers to operate What To Say To Sell™ and deliver our services.

These may include providers used for:

  • Website and landing-page hosting
  • Email marketing
  • Payment processing
  • Online course delivery
  • Video hosting
  • Analytics
  • Advertising
  • Forms and data collection

These providers may process personal information on our behalf or, in some circumstances, as independent data controllers.

We only share personal information where reasonably necessary for the relevant service or where we are legally required to do so.

7. International Data Transfers

Some of the third-party services we use may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take reasonable steps to ensure appropriate safeguards are in place as required by applicable data protection law.

8. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purposes for which it was collected, including providing our services, maintaining appropriate business records and meeting legal, accounting or reporting requirements.

Where you unsubscribe from marketing, we may retain limited information necessary to record and respect your request not to receive further marketing communications.

9. Keeping Your Information Secure

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

10. Your Data Protection Rights

Depending on the circumstances, UK data protection law gives you rights including the right to:

  • Ask for a copy of the personal information we hold about you
  • Ask us to correct inaccurate or incomplete information
  • Ask us to delete your personal information
  • Ask us to restrict how your information is used
  • Object to certain uses of your information
  • Withdraw consent where we rely on consent
  • Ask for certain information to be transferred to you or another organisation

To exercise any of these rights, contact [email protected].

You also have the right to complain to the UK Information Commissioner’s Office (ICO) if you believe your personal information has not been handled correctly.

11. Children

What To Say To Sell™ is intended for business and professional users and is not designed for children.

We do not knowingly collect personal information from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy occasionally to reflect changes to our services, technology, legal requirements or the way we process personal information.

The latest version will be published on our website with the date it was last updated.

13. Contact Us

If you have questions about this Privacy Policy, want to exercise your data protection rights or want to know more about how your information is used, please contact:

What To Say To Sell™

Email: [email protected]