Practical Sales Training™ > How To Get Attention > Bionic Reading
What is it?
Bionic Reading is a text formatting method designed to help people read faster and retain more by bolding the initial letters or syllables of words. This guides the eye and brain to scan the text more efficiently, letting the mind fill in the rest. It’s especially helpful for people with ADHD, dyslexia, or those who simply want to consume information quickly without sacrificing comprehension.
Why does it work?
It works because the brain processes words faster than the eyes can move. By bolding just the first part of each word, Bionic Reading gives the eyes visual anchors and reduces cognitive friction. This allows the reader to maintain flow, stay focused, and move through content with less effort. It’s not about speed reading – it’s about structured focus, using typography to support natural reading rhythms.
How can you use it?
You can use Bionic Reading by formatting your digital content – like articles, newsletters, or social posts – with bolded syllables or first letters to make it easier to scan. There are free tools and browser extensions that automatically convert plain text into Bionic Reading format. If you create long-form content, consider offering a Bionic version alongside the standard one. It’s a small touch that can make your content more accessible and engaging for a wider audience.
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