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Action Coach 1-7-22

Thanks again for your time and attention at my presentation – I hope you took value from and enjoyed my session.

Some of the main topics I covered are linked below for your reference.

If you would prefer, all of the slides can be downloaded here:

Thanks again for your time and attention.

James

Black poster explaining WYSIWYG: left a blue circle saying 'What actually happens in the world' with 'Covered in the news' note; right text describes relying on immediate examples to make a decision and 'What you see is what you get' (WYSIWYG). A small 'Clear Sales Message' badge sits bottom center.

Infographic on the recency effect: a graph showing primacy and recency with a U-shaped retention curve and text about remembering the last items.

Ad layout with a bold 'SELL THE DESTINATION' headline on black; left image shows a beach picnic with people and wildlife, right side contains a marketing message about focusing attention and holidays.

Infographic slide with the title 'POSITIVE FEEDBACK LOOP', a three-slot slot machine on the left, and explanatory text about rewards driving repeated behavior on the right; a 'CLEAR SALES MESSAGE' box below.

Slide about FOMO: large 'FOMO' title with a penguin image labeled 'Fear of Missing Out' and explanatory text on a black background.

Cognitive Load slide: brain diagram with yellow-highlighted areas (41% and 59%), conveying limits of attention and short-term memory.

Slide titled 'Path of Least Resistance' with a park path and a blue arrow image on the left and marketing text on the right.

Meme-style graphic about using first-person questions for engagement, with bold title 'FIRST PERSON QUESTIONS' and a small comic strip on the left showing first/second/third person perspectives; right side text explains the tactic and a 'CLEAR SALES MESSAGE' box at the bottom.

Poster about confirmation bias with a large 'CONFIRMATION BIAS' title, right-side explanatory text, a night-sky NO constellation on the left, and a 'CLEAR SALES MESSAGE' button at the bottom.

Hero image with the title 'The False Consensus Effect' and abstract left-side shapes, plus explanatory text on the right about assuming others share your view.

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