Understand Your Buyer > How To Lose The Sale > FU PRICING

 

What is it?

When a busines

 

Why does it work?

As humans we have a nee

 

How can you use it?

 

Example

In 2008 in the UK, the company Northern Rock was in financial difficulty. I actually personally held a mortgage with them which was up for renewal. At renewal, the payment jumped from about £700/month to £4000/month – they were making themselves deliberately uncompetitive to push us away as they needed to reduce the number of outstanding mortgages they had.

 

 

See also

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