Practical Sales Training™ > How To Get Attention > Temporary Name
What Is It?
A temporary name change is when a business tweaks or rebrands its name for a short period to highlight a product, service, campaign, or message.
For example:
Specsavers temporarily renamed itself Specs and Hearing Savers to spotlight its hearing services, drawing attention to an offering many customers didn’t know about.
Other brands have done similar stunts, temporarily switching names on signage, websites, packaging, or social media profiles to create buzz, raise awareness, or promote a specific part of the business.
It’s a playful, attention-grabbing move designed to break patterns and get people talking.
Why Does It Work?
Because people notice what’s different.
A temporary name change works because it creates:
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Curiosity: “Wait, why did they change their name?”
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Buzz: People share, comment, and talk about the unexpected twist.
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Focused attention: It directs the audience to a particular part of your offer they may have overlooked.
This strategy taps into surprise, novelty, and emotion, helping your message stick and making your brand feel fresh and dynamic. It also gives the media, influencers, and customers a reason to engage and amplify your message.
How Can You Use It?
Step 1: Identify What Needs Spotlighting
What product, service, or message do you want more people to notice? Pick something meaningful, not just a gimmick.
Step 2: Craft a Clever Temporary Name
Blend your existing brand name with the new focus in a clear and memorable way. Keep it playful but on-brand so it feels like an extension, not a departure.
Step 3: Roll It Out Across Channels
Update your website header, social media profiles, email footers, signage, or ads. Let your audience know why you’re doing it and how long it will last.
Step 4: Maximize the Buzz
Promote the change through PR, influencer outreach, and social media. Invite your audience to share their reactions or even create user-generated content around the change.
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