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Left black panel with white headline asking if youre worried about losing the sale right shows devices and a monitor reading 60 ways to lose the sale

The Dishonesty Effect

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Understand Your Buyer > How To Lose The Sale > The Dishonesty Effect

 

 

 

If you lie. you lose.

Telling lies has no place in the selling environment.

When you lie, you will nearly always be found out… the person just won’t tell you that they know you lied…

See also:

  • 60+ ways to LOSE the sale

 

Poster titled the dishonesty effect with pinocchios long nose on the left and the caption if you lie You lose  on the right on a black background


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