Practical Sales Training™ > How to connect with your buyer > The Wishlist Effect
What is it?
Allowing buyers to create a wishlist of things they want to buy, but without having to buy them, can help them bookmark what they need to come back to later.
Why does it work?
It works because NOW is not always the right time for someone to buy and, depending on your offering, your buyer might need to conduct research or organise other things before they can buy. By creating a list they can come back to, they avoid the annoyance of having to re-look for everything they need.
How can you use it?
This is nearly 100% only applicable to websites, but think about how you can let potential buyers bookmark the things they may buy in the future to ensure when the moment comes, there is no friction in them choosing you to buy from.
Example
ASOS have a “save for later” feature to create a wish list of things you might buy later…
See also
