Practical Sales Training™ > Wordplay > Neologism
What is it?
A neologism is a fancy term for creating a new word.
Why does it work?
Creating a new word for your business, product or service can make things much easier when it comes to securing a domain name and not having any trademark issues. Creating a whole new word means you get to define what it means.
How can you use it?
This is most relevant when it comes to naming your business, product or service – creating a new word to convey your offering can help to make you well known in your space. (eponymy)
Example
By combining dandruff and beards – you get “Beardruff”. Very clever. Very simple.
See also
