Understand Your Buyer > Wordplay > Neologism

 

What is it?

A neologism is a fancy term for creating a new word.

 

Why does it work?

Creating a new word for your business, product or service can make things much easier when it comes to securing a domain name and not having any trademark issues. Creating a whole new word means you get to define what it means.

 

How can you use it?

This is most relevant when it comes to naming your business, product or service – creating a new word to convey your offering can help to make you well known in your space. (eponymy)

 

Example

By combining dandruff and beards – you get “Beardruff”. Very clever. Very simple.

 

 

12 Wordplay techniques to capture attention:

1. Acrostic
2. Alliteration
3. ​A​mbigram
4. Anaphora
5. Assonance
6. Calligram
7. Consonance
8. Neologism
9. Rhyme
10. Mesostic
11. Epistrophe
12. Homophone

 

 

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