Practical Sales Training™ > Wordplay > Assonance
What is it?
Assonance occurs when there is a repetition of sound in a sentence/series of words. Alliteration focuses on the beginning of the word, assonance looks at the rest of the word for similar sounds.
Why does it work?
It helps to make the sentence more mellifluous and memorable because, like rhyming, Assonance rarely happens by chance.
How can you use it?
If you want to grab the attention of your listener, then simply google words that contain the same letters (such as “ike”) and use them in your messaging.
Hypothetical Example:
A travel company creates a tagline using assonance:
“Fly high, time to shine, it’s your sky.”
The repetition of the “i” sound in fly, high, time, shine, sky creates a smooth, almost musical quality that makes the phrase catchy and memorable.
See also
