Practical Sales Training™ > Wordplay > Alliteration
What is it?
Alliteration occurs when words have similar or the same sound and they occur close to each other.
Why does it work?
It helps to make the sentence more mellifluous and memorable because, like rhyming, Alliteration rarely happens by chance.
How can you use it?
If you want to grab the attention of your listener, then simply google words that begin with the same letters and use them in your messaging.
Hypothetical Example:
A fitness coach uses alliteration in their tagline:
“Burn fat, build focus, and boost fitness.”
The repeated “b” sound makes the phrase catchy, rhythmic, and easier to remember compared to a generic line like “Lose weight and get healthy.”
Similarly, a bakery might use:
“Perfect pastries, piping-hot pies.”
The alliteration adds a playful, memorable quality that makes their brand stick in people’s minds.
