Understand Your Buyer > Wordplay > Alliteration

What is it?

Alliteration occurs when words have similar or the same sound and they occur close to each other.

Why does it work?

It helps to make the sentence more mellifluous and memorable because, like rhyming, Alliteration rarely happens by chance.

How can you use it?

If you want to grab the attention of your listener, then simply google words that begin with the same letters and use them in your messaging.

12 Wordplay techniques to capture attention:

1. Acrostic
2. Alliteration
3. ​A​mbigram
4. Anaphora
5. Assonance
6. Calligram
7. Consonance
8. Neologism
9. Rhyme
10. Mesostic
11. Epistrophe
12. Homophone

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