Practical Sales Training™ > How to connect with your buyer> Usage List
What is it?
A usage list is a simple tagline that’s designed to help buyers understand what you offer or how your offering works by using a few simple bullet points.
Why does it work?
It works because it reduces everything to its most basic articulation.
When repeating terms (anaphora) it can make your offering more memorable too
How can you use it?
There are 2 ways to do this.
You can talk about what your offering is used for or how to use your offfering. Ideally you’ll have a list of 3 words or short terms like these examples:
What it’s used for:
People. Payroll. Productivity.
How to use it
Plan xxx
Sort xxx
Optimise xxx
See also
