What is it?
MLE stands for Minimum Level of Engagement – it’s the minimum you charge for your services.
Why does it work?
It works because it eradicates the uncertainty of price. It sets a bar and communicates to those who perhaps can’t afford you, that you will work for no less than £xxx. This saves time, energy and wasted conversations.
How can you use it?
So long as you are comfortable publishing your prices (and it doesn’t put you at a commercial disadvantage to do so) then being upfront and clear about what you charge at the minimum is something that can be communicated in two ways:
- Externally – Using “FROM” prices in your marketing.
- Internally – Using the term “MLE” in conversations with buyers.
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