fbpx

The Scope of your offering

Your Buyer > How To Engage > The scope of your offering

What is it?

Talking about the scope of your offering in terms of cost, reach or other factors can help potential buyers understand if you are the right choice for their needs.

Why does it work?

It works because buyers are looking for the most likely solution to meet their needs with the minimal amount of risk or unknown. If you make it obvious just how big or small your offering can work or how expensive or affordable it could be, it may feel to you like pointing out the obvious but it could make or break your chance of making the sale.

 

 

How can you use it?

There are a couple of ways you can do this.

It could be a bullet point list (as in the example) or it could be a range from small to big. It could be an image, it could be text – it could even be a jingle, but the main focus should be on what would be most meaningful for your buyer.

This might include:

Money – smallest to largest price
Location – where do you operate?
Result – what’s the smallest and biggest problem you solve?
Client – what’s the “smallest” size of client/company you deal with?

 

Like this kind of stuff? Want more?

Buy the book!

 

84 ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

Click here to find out more