Practical Sales Training™ > How To Convert > Minimal Result Anchor
What is it?
This is all about showcasing the results your buyers get by focussing on how quickly they see results and / or how “little” of your solution they used to get the result.
Why does it work?
It works because it makes you wonder just what else is possible if you had more time or used more of the solution. “If they got 10 sales in a week – that’s 40 in a month!” so this can imply greater results without making a specific claim.
How can you use it?
To make this work, you simply need to compile the client results you have and highlight those with fast results, those who haven’t used much of your solution – or they aren’t even committed yet and are just experimenting.
- Only this much time
- Only this much used
- Not using it properly yet
Example
Here we see that in just the first 3 weeks of being in a coaching program, this person has achieved great results -imagine what will happen in the next 3 weeks…!
See Also
