• Do you find it hard to “close” business?

  • Do people make all the right noises…. but don’t buy?

  • Do you wonder what’s missing?


Then this is for you….

What this training covers

The problems you might be facing:

Firstly, we’ll look at the problems you are facing and seek to understand precisely what’s happening and why. Things like:

ℹ️  Identifying the problems you may be facing helps your buyers to feel that you understand them and are thus more likely to be able to help

  • “We’ll get back to you”
  • “We just need to think abut it”
  • “Can you send me some information”

The 7 reasons why you are experiencing this issue:

Understanding why you’re facing these issues is key to resolving them effectively. There are 7 common things that are happening:

ℹ️  Using specific numbered lists with parts missing can help engage potential buyers – they’re called  information gaps

  1. They don’t think ________
  2. They are worried _________
  3. It isn’t the right ________
  4. No _____ or _______
  5. There are __________
  6. Don’t think your offering is _____
  7. Feels like ________

52 strategies to increase your conversion

We’ll explore 52 different, practical strategies you can employ to increase your conversion rate.

ℹ️  Listing out everything a buyer will receive like this can help to justify the price and promote a sense of abundance

  1. Have a mechanism to _____
  2. Create a selection of _____
  3. Promote ___
  4. Highlight the ___
  5. Offer a ______
  6. Create a _____
  7. Offer some _____
  8. Allow buyers to ____
  9. Think about ____
  10. Run a _____
  11. Give them ______
  12. Allow buyers to ______
  13. Create a ______
  14. Get them to ___
  15. Use a _____ incentive
  16. Offer a traditional ____
  17. Incentivise the_____
  18. Create a ______
  19. Allow easy _____
  20. Show what _______
  21. Give an early _____
  22. Offer to _____
  23. Have a comprehensive _____
  24. Create a _______
  25. Allow buyers to ______
  26. Create a _____
  27. Offer a _____
  28. Be ______
  29. Talk about ____
  30. Warn against _____
  31. Never____
  32. Highlight the _____
  33. Don’t require a _____
  34. Allow ____
  35. Create a _____
  36. Optimise your _____
  37. Promote the _____
  38. _______ the ______
  39. Use a ______
  40. Allow buyers to _____
  41. Are you _____?
  42. State the ______
  43. Simplify the _____
  44. Offer a _____
  45. Promote the easy ____
  46. Utilise ______
  47. Work on a _____
  48. Calculate ______
  49. Curate ______
  50. Give a thought to _______
  51. Promote what you _____
  52. Are you an ____ or a ______?

How to commercialise / close a conversation

We’ll also look at 4 viable closing strategies and The Value Loop – a strategy that will allow you to commercialise any conversation and get it back on track.

  1. 4 different types of close.
  2. The Value Loop – How to commercialise ANY conversation.
  3. Buying signals to look for.

7 practical actions you can begin to implement TODAY

Start to solve this issue today with our simple action plan:

ℹ️ If you know this training will work quickly and help you to change things today, you might be more inclined to buy it.

  1. Show them _____ and ________
  2. Share  ___ and ____
  3. Research ________
  4. Highlight ______
  5. Create a ______
  6. Highlight ____
  7. Promote ________

Who this is for:

ℹ️ Identifying exactly who your offering is for helps buyers to understand how relevant your solution may be.

  • Entrepreneurs
  • Business owners
  • Sales executives

What you get:

ℹ️ Giving buyers a checklist of everything they will get just before they buy can help solidify their decision.

  • 2hr Masterclass – access anytime on any device.
  • 52 actionable strategies
  • 7 point practical action plan
  • Lifetime access



Like this kind of stuff?

See all of our Practical Sales Training™ courses here:

Who is James Newell and is he any good?

I’m glad you asked!

I’ve worked with hundreds of companies and trained thousands of people how to overcome many of the problems that selling presents.

From justifying the price to simplifying a complex offering, knowing how to differentiate in the marketplace, how to follow up effectively and more. My methodology is also used by universities and institutions to teach their entrepreneurial students how to present and sell their business / offering.


My methodology is licensed to and trusted by

Hundreds of real reviews from clients and students on Linkedin.

I collect feedback as recommendations on my Linkedin profile, here are a small selection to give you a feel for the impact of my work:





Frequently Asked Questions

Practical Sales Training™ was designed primarily for solopreneurs and small business owners. If you are an employee then much of what is covered will resonate, but some of the structures involve changing or crafting your offer which you may not have the power to do.
The course is yours to keep. You will have lifetime access and can revisit anytime.
Each Practical Sales Training™ course ranges from 1hr - 2hrs in length. The real magic isn't in how long the videos are, but in you taking action and following the suggested structures.