Practical Sales Training™ > How To Keep Your Clients Happy > Social Media Customer Service

What is it?

Making it easy for customers to access support is one of THE best ways to keep them happy. This is all about allowing buyers to message you through social media directly as you have a dedicated support account

Why does it work?

It works because it makes things immediate, easy and more transparent.

People love to complain, but if handled well, this can actually look GOOD for your brand.

Making it easy for people to contact you and complain or seek help is a refreshing change from companies that hide their phone numbers and hide behind self serve FAQs making support a painful process.

How can you use it?

To make this work, and if it’s appropriate for you, create a new social media account (often a Twitter/X account) and promote this to your buyers.

Example

This example below inspired by the (now banned!) Ryanair Twitter account where customers could directly contact the airline to get help.

See also