Understand Your Buyer > How To Engage > The Freephone / Freepost Effect
What is it?
Providing your clients the opportunity to communicate with you for free can be a seemingly minor detail, but it helps with engagement.
Why does it work?
It works because it represents the path of least resistance. When having to make a call or send a letter, I always think it’s odd that I as the buyer should pay for the privilege and I know I’m not alone. By eliminating costs when it comes to communication, you remove another barrier and demonstrate a willingness to help and be available.
How can you use it?
Depending on your business, could you register a freephone number or postal address to cover the cost of postage and calls on behalf of your clients?
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.