Understand Your Buyer > How To Engage > The Freephone / Freepost Effect
What is it?
Providing your clients the opportunity to communicate with you for free can be a seemingly minor detail, but it helps with engagement.
Why does it work?
It works because it represents the path of least resistance. When having to make a call or send a letter, I always think it’s odd that I as the buyer should pay for the privilege and I know I’m not alone. By eliminating costs when it comes to communication, you remove another barrier and demonstrate a willingness to help and be available.
How can you use it?
Depending on your business, could you register a freephone number or postal address to cover the cost of postage and calls on behalf of your clients?
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