Understand Your Buyer > How To Convert > The No Deposit Effect
What is it?
The No Deposit Effect allows buyer to buy without worrying about cashflow issues.
Why does it work?
It works because it helps your buyer to make a decision without worrying about the issue of raising the deposit they need to proceed. They see buying your offering as “cheaper” or “free” as they part with no funds to get what they want – this softens the impact of the purchase and helps to convert interested parties into buyers.
How can you use it?
If you already offer finance, then offering a no deposit offering can help to break down potential barriers and make your offering more accessible to as many people as possible.
Example
Car dealers often use “no deposit” deals as a way to remove the barriers to purchase.
See also
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