Understand Your Buyer: The No Deposit Effect
What is it?
The No Deposit Effect allows buyer to buy without worrying about cashflow issues.
Why does it work?
It works because it helps your buyer to make a decision without worrying about the issue of raising the deposit they need to proceed. They see buying your offering as “cheaper” or “free” as they part with no funds to get what they want – this softens the impact of the purchase and helps to convert interested parties into buyers.
How can you use it?
If you already offer finance, then offering a no deposit offering can help to break down potential barriers and make your offering more accessible to as many people as possible.
Like this kind of stuff? Want more?
Understand Your Buyer:
100+ ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.