Practical Sales Training™ > How To Keep Your Clients Happy > Dedicated Feedback Website
What is it?
A dedicated feedback website is a simple online space where customers can share their thoughts, ideas, and experiences in one easy-to-access place. It usually has its own URL, such as feedback.yourcompany.com, and acts as a clear, open channel for communication. Rather than waiting for feedback to come through emails or social media, you invite it directly. It sends a powerful signal that you value your buyers’ opinions and are committed to improving their experience.
How does it work?
The idea is to make giving feedback effortless and visible. When customers know exactly where to go, they are more likely to share honest input. That information can help you fix small issues before they become big problems, identify what people love, and show buyers that you are listening.
It also creates a psychological benefit. When customers feel heard, they feel respected. Even if their issue is not solved instantly, the act of being asked for feedback increases satisfaction and loyalty. A dedicated feedback site shows you care enough to listen properly, not just when something goes wrong.
How can you use it?
Use a feedback website as part of your customer care strategy to keep buyers happy, loyal, and engaged.
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Create a clear URL: Use something short and memorable like yourbrandfeedback.com or feedback.yourbrand.co.uk.
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Make it simple: Include one clear question or quick form such as “How was your experience?” or “What could we do better?”
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Acknowledge submissions: Automatically thank people for their feedback and, if possible, show how you use it.
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Share improvements: Post updates or summaries like “You asked, we changed” to prove their input matters.
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Promote it everywhere: Add the URL to email signatures, receipts, or packaging to encourage use.
When customers see that you actively invite and act on feedback, they feel valued. A small gesture like a dedicated feedback site can make a big difference in how buyers view your brand, not just as a supplier but as a partner who listens.
Example
Marks and Spencer in the UK have their own dedicated feedback website printed on all till receipts.
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