Practical Sales Training™ > How To Convert > 360 Degree Viewing
What it is
360 degree virtual viewing allows people to explore something remotely as if they were standing right there.
For products, they can rotate and inspect every angle.
For physical spaces like restaurants, hotels, gyms, salons or venues, they can look around the room, move through areas and get a real feel for the environment.
It reduces uncertainty.
It builds trust.
It helps people say yes faster.
Sometimes it is called a 360 virtual tour, 360 spin, interactive tour or immersive viewing. Whatever the name, the purpose is the same. Remove doubt before the decision.
How it works
For products, multiple images are captured from every angle and stitched into an interactive viewer. Users drag or swipe to rotate and zoom.
For physical spaces, a specialist 360 camera captures panoramic images across different positions in the space. These are then connected together to create a navigable walkthrough experience.
On a website, customers can:
Look around the room
Move between spaces
Zoom into details
Experience layout and atmosphere
All without leaving their home.
On mobile, they simply swipe. On desktop, they click and drag. It feels natural and intuitive.
How you can use it
Simply use a 360 degree software or company that allows you to capture your product/service in all dimensions.
Example
Amazon are very good at this, offering 360 viewing on a number of their products.
See also
