AI CONTENT

Practical Sales Training™  > How To Lose The Sale> AI Content

 

 

What is it?

AI content is text, images, audio, or video created using artificial intelligence tools instead of humans. While AI has made it faster and cheaper to create content, poor-quality AI output can be off-putting for buyers and damage brand credibility.

Examples of off-putting AI content include:

  • AI-generated images with too many fingers or distorted hands

  • Text filled with em dashes and unnatural phrasing

  • Overly generic blog posts that lack originality or human tone

  • Videos with robotic voices that feel unnatural

How does it work?

AI content works by training on large datasets and generating outputs based on patterns. The problem arises when the AI output is not properly reviewed, edited, or aligned with brand standards.

Poor AI content is off-putting because:

  • It signals laziness: Audiences feel the brand is cutting corners rather than adding value

  • It reduces trust: Mistakes like distorted images or clumsy text create doubts about quality control

  • It breaks immersion: Instead of focusing on the message, buyers notice the errors

  • It feels inauthentic: Overuse of AI without human input makes the content sound soulless

In short, AI can be a powerful tool, but without human oversight, it risks pushing buyers away.

How can you use it?

You can use AI content effectively by combining automation with human review and creativity.

  • Edit everything: Never publish AI text without checking for clarity, tone, and accuracy

  • Avoid over-complication: Replace em dashes, jargon, and filler words with simple language

  • Check visuals: Inspect AI images carefully for distortions like too many fingers, extra limbs, or warped backgrounds

  • Add the human touch: Inject stories, personality, and unique perspectives that AI cannot replicate

  • Use AI for support: Let AI handle drafts, outlines, or repetitive tasks, but keep humans in charge of quality

The principle is simple. AI can speed up creation, but it cannot replace authenticity. Poorly executed AI content will repel buyers instead of attracting them.

 

EXAMPLE

This image seems OK until you see that third hand.

See also