Understand Your Buyer > How To Lose The Sale > The Fake Enthusiasm Effect
What is it?
The Fake Enthusiasm Effect is all about pretending to care about things that mean nothing to you, or making something seem more exciting than it is because you think it will help connect you to the buyer. (Also known as lying.)
Why does it work?
If you want to lose the sale, then exaggerating your pronunciation or using hyperbolic words to describe otherwise mundane things can be a great way to let me know that you only want my money.
How can you use it?
If you really want to lose the sale, then pretend to be interested in things you couldn’t care less about and exaggerate mundane things using Trump-like hyperbole:
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.