The Fake Enthusiasm Effect

Understand Your Buyer > How To Lose The Sale > The Fake Enthusiasm Effect

What is it?

The Fake Enthusiasm Effect is all about pretending to care about things that mean nothing to you, or making something seem more exciting than it is because you think it will help connect you to the buyer. (Also known as lying.)

Why does it work?

If you want to lose the sale, then exaggerating your pronunciation or using hyperbolic words to describe otherwise mundane things can be a great way to let me know that you only want my money.



How can you use it?

If you really want to lose the sale, then pretend to be interested in things you couldn’t care less about and exaggerate mundane things using Trump-like hyperbole:





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