Practical Sales Training™ > How To Convert >
Example
A salesperson assumes the buyer is going ahead.
Instead of asking:
“Would you like to go ahead with the purchase?”
They ask:
“Would you prefer delivery on Tuesday or Thursday?”
Why it works: The question presupposes that the buyer has already decided to purchase. It shifts their attention from whether to buy to when they would like delivery.
The buyer can still reject the assumption, so this works best when they’ve already expressed genuine buying intent.
See Also
