Understand Your Buyer > How To Keep Your Clients Happy > The Progress Effect

What is it?

The Progress Effect is all about keeping your buyers updated about their order and dealings with you.

Why does it work?

Your buyers want to feel taken care of, cared for and that they’re in the hands of professionals. By updating your client throughout their process of dealing with you, you not only convey confidence, certainty and expertise, but you reassure the client as to where they are, what comes next and how long the process might take.

How can you use it?

Depending on your business and brand, consider documenting (and naming) your process and then sharing this with your clients. At each stage of the process you can use this graphic to update your clients as to where they are in the process and what’s coming next. You will see this in use in everyday life by a number of the companies you already deal with, the example here is Domino’s Pizza.

Example:

Amazon Order Updates

When you order from Amazon, you’re kept informed at every step:

Order received
Preparing for dispatch
Dispatched
Out for delivery
Delivered

You also get email and app notifications at each stage. This reduces uncertainty, builds trust, and keeps the customer feeling in control.

See also