Understand Your Buyer > How to Engage > The Starter Kit
What is it?
The Starter Kit is all about creating a simplified version of your offering for beginners.
Why does it work?
It works because some buyers want the simplest, easiest way to access your offering or meet their needs. Not everyone needs or wants a sophisticated and far-reaching solution, sometimes simplicity and the basics are more than enough.
How can you use it?
Depending on your offering, how could you simplify it to the most basic, component parts which would be the most relevant for a person who is new to your offering or solving their needs?
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