The Starter Kit

Understand Your Buyer > How to connect with your buyer> The Starter Kit

 

 

 

What is it?

The Starter Kit is all about creating a simplified version of your offering for beginners.

 

Why does it work?

It works because some buyers want the simplest, easiest way to access your offering or meet their needs. Not everyone needs or wants a sophisticated and far-reaching solution, sometimes simplicity and the basics are more than enough.

 

How can you use it?

Depending on your offering, how could you simplify it to the most basic, component parts which would be the most relevant for a person who is new to your offering or solving their needs?

 

Example:
A marketing automation platform launches a Starter Kit that includes:

  • One landing page template

  • A pre-written welcome email sequence

  • Basic lead capture form

  • Simple dashboard with limited options

It’s sold as:

“Everything you need to launch your first funnel in under 1 hour – no tech knowledge required.”

This low-barrier entry point attracts beginners who feel overwhelmed by the full platform and gives them confidence to eventually upgrade once they see results.

 

See also