Understand Your Buyer > How To Engage > The Pro Version
What is it?
The Pro Version is all about creating a more “heavy duty” version of your offering that can be used by professionals/ high volume users.
Why does it work?
It works because adapting your offering to the needs of your clients is never a bad thing. In creating a “PRO” version you recognise the need for a more durable, heavy-duty version of the offering which appeals to your professional/high volume users who may have had issues with your regular, non-pro offering.
How can you use it?
Depending on your offering, what are the issues and circumstances faced by “heavy duty” or high volume use of your offering that you can eliminate for your buyers?
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