Useful Links

Practical Sales Training™  > How To Keep Your Clients Happy > Useful Links

 

 

What Is It?

A useful links list is a curated collection of resources, tools, guides, or websites that you can share with your buyers to help them solve problems, answer questions, or get more value from what you offer.

This could include:

  • How-to guides

  • FAQs

  • Product manuals

  • Tools or calculators

  • Helpful blog posts

  • External resources that complement your offer

Instead of leaving buyers to search for help or figure things out on their own, you give them a ready-made shortcut, making you their go-to expert.

Why Does It Work?

Because buyers value people who make their lives easier.

When you hand over a thoughtfully created list of useful links, you show three things:

  • You understand their challenges.

  • You care about their success.

  • You position yourself as a valuable guide, not just a seller.

This builds trust, loyalty, and perceived value. Instead of seeing you as just another salesperson, they see you as a partner who brings solutions. And when buyers feel supported, they are more likely to:

  • Buy from you again

  • Recommend you to others

  • Stay loyal for the long term

It is a simple act, but it can have big commercial impact.

How Can You Use It?

Step 1: Identify What Buyers Struggle With
What questions do they ask you all the time? What problems keep coming up? What extra resources could help them use your product or service better?

Step 2: Curate Relevant Links
You do not need to create all the resources yourself. Pull together the best links, including third-party sites if they add value. Organize them into themes or sections so they are easy to browse.

Step 3: Share Your List
Email it, include it in your proposals, or send it after meetings. You can even put it on a dedicated page on your website or in a welcome pack for new buyers.

Step 4: Keep It Updated
A links list is only useful if it is current. Check it regularly to remove broken links or add fresh resources.

 

See also