Practical Sales Training™ > How To Convert > The Consumable Effect

What is it?

The Consumable Effect is all about providing the consumable items your client will need to make buying from you the most convenient option.

Why does it work?

It works because you are providing consumable items your client will need without making them go anywhere else to buy them. It’s a variation on the Ready to Use Effect and The Path of Least Resistance.

How can you use it?

You simply need to stock and sell the consumable items that your client will need, so if you sell printers you can sell toner, if you sell plants then you can sell plant food – pretty straightforward, but the added convenience for your buyer will be magnified.

Example

Imagine you own a coffee machine business. Instead of just selling the coffee machines, you also sell coffee pods, descaling solutions, and cleaning brushes. A customer who buys a machine from you will naturally need these consumables – and by stocking them, you become their one-stop shop.

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