Understand Your Buyer > How To Convert > The Refill Effect
What is it?
The Refill Effect is all about physical consumable products that are supplied not just in their original, physical packaging, but also in the form of a refill with much less packaging.
Why does it work?
It works because of not only the need to be Greener and the increasing commercial viability of an ECO offering, but because refills with less packaging are, by definition cheaper to create and sell which means savings for loyal buyers.
How can you use it?
If you have a physical, consumable offering, could you offer a “refill” version with less packaging?
Like this kind of stuff? Want more?
84 ways to reach, engage and convert people to buy using psychology, science and common sense.
In the book we cover:
✅ How people work – 18 factors that affect client behaviour.
✅ Selling Communication Basics – 12 ways to communicate more clearly.
✅ How to get attention – 18 ways to stand out and be noticed.
✅ How to engage – 27 ways to engage potential buyers.
✅ How to convert – 10 ways to convert prospects to buyers.
Everything in the book works and is backed by psychology, science, common sense and my own testing.