The Consumable Effect

Understand Your Buyer > How To ConvertThe Consumable Effect

What is it?

The Consumable Effect is all about providing the consumable items your client will need to make buying from you the most convenient option.


Why does it work?

It works because you are providing consumable items your client will need without making them go anywhere else to buy them. It’s a variation on the Ready to Use Effect and The Path of Least Resistance.


How can you use it?

You simply need to stock and sell the consumable items that your client will need, so if you sell printers you can sell toner, if you sell plants then you can sell plant food – pretty straightforward, but the added convenience for your buyer will be magnified.


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