The Consumable Effect

Understand Your Buyer > How To Convert > The Consumable Effect

What is it?

The Consumable Effect is all about providing the consumable items your client will need to make buying from you the most convenient option.

Why does it work?

It works because you are providing consumable items your client will need without making them go anywhere else to buy them. It’s a variation on the Ready to Use Effect and The Path of Least Resistance.


How can you use it?

You simply need to stock and sell the consumable items that your client will need, so if you sell printers you can sell toner, if you sell plants then you can sell plant food – pretty straightforward, but the added convenience for your buyer will be magnified.





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Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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