Practical Sales Training™ > How To Keep Your Clients Happy > The Quick Start Guide
What is it?
The Quick Start Guide is all about getting your clients to use your offering as quickly as possible by providing a simplified, dedicated guide to do just that.
Why does it work?
Similar to the “how to” effect and onboarding clients, a quick start guide works because it ensures clients get results and can get your offering to work for them in the shortest amount of time. Whilst instruction manuals and resources are important, what we really want is to get that new printer working right now in as few steps as possible!
How can you use it?
If appropriate to your offering, think about the simplified steps a client needs to take to get the quickest amount of value from your offering when they purchase it.
Example
This gym uses QR codes to provide a “quick start” style guide for accessing what you need. Nice touch!
See also
