The Quick Start Guide

Understand Your Buyer > How To Keep Your Clients Happy > The Quick Start Guide

What is it?

The Quick Start Guide is all about getting your clients to use your offering as quickly as possible by providing a simplified, dedicated guide to do just that.

Why does it work?

Similar to the “how to” effect and onboarding clients, a quick start guide works because it ensures clients get results and can get your offering to work for them in the shortest amount of time. Whilst instruction manuals and resources are important, what we really want is to get that new printer working right now in as few steps as possible!


How can you use it?

If appropriate to your offering, think about the simplified steps a client needs to take to get the quickest amount of value from your offering when they purchase it.



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Understand Your Buyer:

100+ ways to reach, engage and convert people to buy using psychology, science and common sense.

In the book we cover:

How people work – 18 factors that affect client behaviour.

Selling Communication Basics – 12 ways to communicate more clearly.

How to get attention – 18 ways to stand out and be noticed.

How to engage – 27 ways to engage potential buyers.

How to convert – 10 ways to convert prospects to buyers.

Everything in the book works and is backed by psychology, science, common sense and my own testing.

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