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UCL 10TH March 2023

Thanks again for your time and attention at my presentation –  I hope you took value from and enjoyed my session.


If you haven’t already, please connect with me on Linkedin and if you enjoyed the session then I would love to ask for a Linkedin recommendation please (I have to practice what I preach after all…)


Office hours can be booked here: www.bookacallwithjames.com

All of the slides can be downloaded here

Thanks again for your time and attention.

James


Burden of proof
WYSIWYG
TheRecencyEffect
Sell the destination not the journey
POSITIVE FEEDBACK LOOP
FOMO
COGNITIVE LOAD
PATH OF LEAST RESISTANCE
FIRST-PERSON-QUESTIONS-300x300
Confidence. Certainty. Expertise.
BRAND vs CLEAR SALES MESSAGE-4
THE THREE PRINCIPLES
THE SEVEN QUESTIONS (1)
Anchoring
THE LAW OF PAST EXPERIENCE
the empathy effect-2
Social Proof
ZERO RISK BIAS-4
THE BIZARRENESS EFFECT
CONFIRMATION BIAS
FALSE CONSENSUS EFFECT 2

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