Practical Sales Training™ > Wordplay > Rhyme

What is it?

When words rhyme in a sentence it not only captures your attention, but it’s been proven to make things sound more truthful and established than perhaps they are…

Why does it work?

It works because things rarely rhyme by chance.

To make things rhyme and your words dance.

You have to give it some thought and flair.

And this is what makes buyers care.

How can you use it?

When it comes to naming your business, product or service, creating a tagline or any kind of messaging, rhyme can help to make it more memorable and impactful – but you have to be careful that it matches your branding and the image you want to portray.

Hypothetical Example:

A cleaning company uses the tagline:

“Grime to Shine, Every Time.”

The rhyme not only makes the phrase catchy and easy to remember, but it also gives a sense of confidence and trustworthiness – almost as if the statement is a well-known truth.

Similarly, a gym might use:

“Train with Pain, Gain the Main.”

The rhyme draws attention and helps embed the message in the buyer’s mind, making it far more memorable than a flat statement like “We deliver great results.”

See also