Practical Sales Training™ > How To Convert > Online Calendars
What is it?
The Online Calendars technique uses simple, self-service online booking tools (like Calendly, SavvyCal, etc.) to let prospects and clients schedule calls or meetings with you at a time that suits them — without the usual back-and-forth.
It removes friction, shortens response times, and gives your buyer control over the booking process.
How does it work?
In most sales situations, arranging a call or meeting becomes a game of email ping-pong:
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“Are you free Tuesday at 2?”
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“No, how about Thursday?”
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“That doesn’t work, what about next week?”
The Online Calendars™ technique replaces all of that with a simple booking link.
You simply share your calendar link, and your prospect can instantly see:
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Your availability
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Time zone adjustments
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Automatic reminders
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Reschedule or cancel options
They pick a time. You both get a confirmation. The meeting is set.
No chasing. No delays. No excuses.
How can you use it?
You can apply Online Calendars™ throughout your entire sales and service process:
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On your website:
Add a “Book a call” button linked to your calendar. -
In your email signature:
Include a permanent link for prospects to self-book. -
In your lead follow-up:
Instead of “let me know when you’re free” you say, “Here’s my link — pick a time that works for you.” -
For onboarding calls:
Allow new clients to schedule their first call instantly after signing up. -
For account management:
Let existing clients book catch-ups when they need help.
Example
I use a Calendly for some client calls and a custom URL to direct people there -cuts down on friction and wasted time.
See also
