Practical Sales Training™ > How To Convert > Quote Expiry
What is Quote Expiry?
Quote expiry is the practice of setting a time limit on a sales quote, meaning the price or offer is only valid for a specific period. After this period, the quote may need to be reviewed or updated. Quote expiry creates urgency for the buyer, ensures pricing remains accurate, and protects the seller from changing costs or market conditions.
How Does Quote Expiry Work?
When you provide a sales quote, you include an expiry date – often ranging from 7 to 30 days – after which the quote is no longer guaranteed. This approach:
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Encourages faster decision-making – Buyers are more likely to act when they know the price is time-limited.
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Protects your margins – Prevents outdated pricing from being honoured when costs rise.
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Keeps projects on track – Helps avoid long delays caused by indecisive buyers.
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Maintains professionalism – Shows that your pricing is structured and time-sensitive.
For example, a quote for a building project might state, “This quote is valid for 14 days from the date issued.”
How Can You Use Quote Expiry?
You can use quote expiry in almost any business that provides estimates or proposals. It works particularly well when:
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Your costs fluctuate (e.g., materials or currency rates).
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You want to create urgency and move the sales process along.
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You offer time-sensitive discounts or promotions.
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You need clarity about when the buyer is ready to proceed.
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You want to avoid “quote shopping” months after an initial offer.
To implement quote expiry, simply add a line like:
“This quote is valid for 14 days. Prices and availability may change after this period.”
Example of Quote Expiry
Quote Reference: Q12345
Date Issued: 28 July 2025
Expiry Date: 11 August 2025
Details:
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Product A – £500
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Product B – £200
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This quote is valid for 14 days from the date of issue and may be subject to change thereafter.
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