Pre Call Emails

What is it?
A pre-call email is a short reminder sent before a scheduled meeting or sales call to confirm attendance and keep the conversation top of mind. It helps reduce no-shows, builds anticipation, and reinforces the value of the upcoming discussion. People are busy, and even those with good intentions forget or lose track of what they have agreed to. A simple, well-timed reminder can make the difference between a productive call and a wasted slot in your calendar.

How does it work?
Pre-call emails work by refreshing memory and re-establishing commitment. When someone books a call, there is often excitement in the moment, but that feeling fades with time. A reminder email brings the call back into focus and gives them a reason to show up. The tone should be friendly and professional, not pushy. The goal is to make attendance feel easy and worthwhile.

These emails can also strengthen positioning. By including a short agenda or what the person will gain from attending, you turn a simple reminder into a mini sales touchpoint that builds credibility and interest.

How can you use it?
Send a pre-call email 24 hours before the meeting and again a few hours beforehand. Keep it short, clear, and helpful.

• Confirm details: “Looking forward to our call tomorrow at 10am. Here’s the Zoom link.”

• Reinforce value: “We’ll cover three quick ideas to help you improve your sales message.”

• Set expectations: “Please be ready to share a quick overview of your goals so we can make the most of our time.”

• Make it easy: Include links, contact options, and a simple reschedule button.

• Add warmth: Personalise the message so it feels like it was written for them, not sent to everyone.

A good pre-call email shows professionalism, respect, and reliability. It keeps your name in their inbox, reminds them why they booked in the first place, and makes it far more likely that they will turn up ready to talk.