Understand Your Buyer> Wordplay > Ambigram


What is it?

An Ambigram is a written word that looks the same even if it’s upside down.

Why does it work?

It works because it catches the eye – especially if the logo is animated or used on the packaging – the name is always legible and always makes sense.

How can you use it?

Creating an Ambigram is quite difficult – you will need to employ the services of a creative designer to find the right word/font to create the effect.


12 Wordplay techniques to capture attention:

  1. Acrostic
  2. Alliteration
  3. A​mbigram
  4. Anaphora
  5. Assonance
  6. Calligram
  7. Consonance
  8. Neologism
  9. Rhyme
  10. Mesostic
  11. Epistrophe
  12. Homophone




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