Understand Your Buyer> Wordplay > Ambigram
What is it?
An Ambigram is a written word that looks the same even if it’s upside down.
Why does it work?
It works because it catches the eye – especially if the logo is animated or used on the packaging – the name is always legible and always makes sense.
How can you use it?
Creating an Ambigram is quite difficult – you will need to employ the services of a creative designer to find the right word/font to create the effect.
12 Wordplay techniques to capture attention:
- Acrostic
- Alliteration
- Ambigram
- Anaphora
- Assonance
- Calligram
- Consonance
- Neologism
- Rhyme
- Mesostic
- Epistrophe
- Homophone
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