What is Anadiplosis?

Anadiplosis is a rhetorical device where the last word of one phrase or sentence is repeated at the beginning of the next. This repetition creates flow, emphasis, and a natural sense of progression in your message.

Simple example:

“Leads create conversations. Conversations create conversions.”

In sales and copywriting, anadiplosis helps build momentum and reinforces key ideas, making your message more persuasive and memorable.

Why Does Anadiplosis Work in Sales?

Anadiplosis is powerful in persuasive messaging because it:

• Builds rhythm and momentum across your message

• Reinforces key words and ideas through repetition

• Creates a sense of logical flow that is easy to follow

• Encourages the reader or listener to keep paying attention

Bonus benefit:

Repetition increases retention. Using anadiplosis keeps your core message in focus and helps it stick in the mind.

How to Use Anadiplosis in Sales Messaging

You can use anadiplosis in your copy, presentations, or pitches to create flow and emotional build-up.

1. Chain Ideas

Use it to show cause and effect or natural progression
Example: “Visibility builds trust. Trust builds confidence. Confidence builds sales.”

2. Reinforce Benefits

Repeat key benefits for emphasis
Example: “You want results. Results that grow your revenue.”

3. Highlight Pain and Resolution

Use repetition to contrast the problem and the solution
Example: “Struggle creates stress. Stress creates hesitation. Hesitation kills sales.”