Practical Sales Training™ > How To Convert > Before you go discount
Before You Go Discount
A before you go discount is when a hotel, resort, or travel company gives you a cheaper rate on your next booking if you reserve it before your current trip ends.
Why it works:
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You’re already enjoying yourself, so you’re more likely to imagine coming back.
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The discount creates urgency — you have to decide before you leave.
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It locks in repeat business for the destination.
How you can use it:
Any business that runs on repeat visits can copy this idea. Offer returning customers a better deal if they commit while they’re still in the middle of a great experience.
Example
See also
- The Refunded Upsell
- 180+ ways to improve conversion
- 50+ ways to discount your offering
- 100+ ways to get your buyer to take action
